Real Estate Industry – Generating High-Quality Leads for Plot Sales
Services Used
A real estate business specializing in selling high-end plots was struggling to generate quality leads through Google Ads.
Challenges:
Poor-quality leads that lacked interest in premium investments.
Ineffective ad targeting and messaging failing to reach the right audience.
Our Strategy:
Revamped targeting to focus on affluent audiences and those seeking future investment opportunities.
Developed ad text emphasizing long-term value and exclusivity of plots.
Implemented A/B testing to identify the most effective ad creatives and keywords.
Project Overview
The Results
Achieved a CPA of 70, significantly improving lead quality and conversion potential.
Consistently generated 10+ high-quality leads per day.
The client saw a substantial increase in inquiries and sales for their high-end plots.