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Generated 8.5 ROAS for D2C brand


Services Used

Google Ads

Competitor & Industry Research 

Social media Optimization

The client's objective was to increase brand awareness and drive website traffic to promote their eco-friendly products.

Client Background: Our client is a direct-to-consumer (D2C) brand that specializes in sustainable, eco-friendly home goods. They offer a range of products including bamboo utensils, reusable storage bags, and compostable dinnerware. The brand focuses on promoting sustainability and reducing plastic waste.

Strategy: We designed a Facebook ad campaign targeting environmentally conscious consumers interested in sustainable living. The campaign included the following elements:

  1. Audience Targeting: We targeted audiences interested in environmental issues, sustainable living, and eco-friendly products. We also created lookalike audiences based on the client's existing customer base.

  2. Ad Creatives: We created visually appealing ad creatives featuring the client's products in use, highlighting their eco-friendly features and benefits. We also included messaging emphasizing the importance of sustainability.

  3. Ad Formats: We utilized a variety of ad formats including image ads, carousel ads, and video ads to showcase the client's products from different angles and highlight their features.

  4. Ad Copy: The ad copy focused on the benefits of the client's products, such as durability, sustainability, and eco-friendliness. We also included a call-to-action to encourage users to visit the website.

  5. Landing Page Optimization: We optimized the client's website landing pages to ensure a seamless user experience, easy navigation, and clear product information.

    Results: The Facebook ad campaign yielded impressive results:

  • Increased Brand Awareness: The campaign significantly increased brand awareness among the target audience, with a reach of over 500,000 users.

  • Website Traffic: The campaign drove a substantial amount of traffic to the client's website, resulting in a 150% increase in website visits compared to the previous month.

  • Engagement: The ad creatives generated high engagement rates, with an average click-through rate (CTR) of 3.5% and an average engagement rate of 5%.

  • Conversions: The campaign led to a 200% increase in sales, with a high conversion rate among website visitors who clicked on the ads.

Project Overview

The Results

Increased Brand Awareness:

200% increase in sales

150% increase in website visits compared to the previous month

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