Generated 8.5 ROAS for D2C brand
Services Used
The client's objective was to increase brand awareness and drive website traffic to promote their eco-friendly products.
Client Background: Our client is a direct-to-consumer (D2C) brand that specializes in sustainable, eco-friendly home goods. They offer a range of products including bamboo utensils, reusable storage bags, and compostable dinnerware. The brand focuses on promoting sustainability and reducing plastic waste.
Strategy: We designed a Facebook ad campaign targeting environmentally conscious consumers interested in sustainable living. The campaign included the following elements:
Audience Targeting: We targeted audiences interested in environmental issues, sustainable living, and eco-friendly products. We also created lookalike audiences based on the client's existing customer base.
Ad Creatives: We created visually appealing ad creatives featuring the client's products in use, highlighting their eco-friendly features and benefits. We also included messaging emphasizing the importance of sustainability.
Ad Formats: We utilized a variety of ad formats including image ads, carousel ads, and video ads to showcase the client's products from different angles and highlight their features.
Ad Copy: The ad copy focused on the benefits of the client's products, such as durability, sustainability, and eco-friendliness. We also included a call-to-action to encourage users to visit the website.
Landing Page Optimization: We optimized the client's website landing pages to ensure a seamless user experience, easy navigation, and clear product information.
Results: The Facebook ad campaign yielded impressive results:
Increased Brand Awareness: The campaign significantly increased brand awareness among the target audience, with a reach of over 500,000 users.
Website Traffic: The campaign drove a substantial amount of traffic to the client's website, resulting in a 150% increase in website visits compared to the previous month.
Engagement: The ad creatives generated high engagement rates, with an average click-through rate (CTR) of 3.5% and an average engagement rate of 5%.
Conversions: The campaign led to a 200% increase in sales, with a high conversion rate among website visitors who clicked on the ads.
Project Overview
The Results
Increased Brand Awareness:
200% increase in sales
150% increase in website visits compared to the previous month