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Drastic Improvement in CPA with Scaled Budget
Services Used
A business approached us with a Google Ads campaign running at a daily cost of $575 and a CPA (Cost Per Acquisition) of $95, which limited their ability to scale profitably.
Challenges:
High CPA impacting profitability.
Restricted budget preventing significant lead generation.
Our Strategy:
Conducted detailed keyword analysis and optimized the campaign structure.
Implemented advanced bidding strategies to focus on high-intent audiences.
Optimized ad creatives and landing pages to improve conversion rates.
Project Overview
The Results
Increased daily ad spend to $1,500, allowing the client to reach a larger audience.
Reduced the CPA from $95 to $53, achieving a 44% decrease in acquisition costs.
The client now acquires significantly more leads within the scaled budget.
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