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Boosting ROAS and Daily Conversions
Services Used
A business came to us with a Return on Ad Spend (ROAS) of 40% and 23 daily conversions, which indicated inefficiency in ad spend.
Challenges:
Low ROAS impacting profitability.
Inconsistent daily conversion rates.
Our Strategy:
Adjusted campaign targeting to focus on audiences with higher purchase intent.
Used audience segmentation and retargeting to maximize ROI.
Refined ad copy to emphasize value propositions, increasing CTR and conversion rates.
Project Overview
The Results
ROAS improved from 40% to 98%, more than doubling efficiency.
Daily conversions increased from 23 to an average of 40.
The client experienced a significant boost in revenue without a proportional increase in ad spend.
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