279% increase in Website Purchases in two months
Services Used
The client is a hotel booking website catering to travelers looking for accommodation worldwide. They approached us to help increase their website purchases and bookings through Google Ads.
Challenge: The client's previous Google Ads campaigns were not yielding the desired results. They were struggling to drive conversions and needed a more effective strategy to increase website purchases.
Our Approach:
Keyword Research: We conducted thorough keyword research to identify high-converting keywords relevant to the client's target audience.
Ad Copy Optimization: We optimized the client's ad copies to improve relevance and encourage clicks.
Landing Page Optimization: We revamped the client's landing pages to provide a seamless booking experience and improve conversion rates.
Campaign Monitoring and Optimization: We continuously monitored the campaign performance and made adjustments to optimize for better results.
Results: After implementing our strategies, the client saw significant improvements in their Google Ads campaign performance:
279% Increase in Website Purchases: Within two months, we achieved a remarkable 279% increase in website purchases compared to the previous period.
32% Increase in Click-Through Rate (CTR): Our optimized ad copies and targeting led to a 32% increase in CTR, driving more traffic to the client's website.
21% Decrease in Cost Per Acquisition (CPA): Through strategic bidding and campaign optimization, we managed to reduce the client's CPA by 21%, maximizing their ROI.
Testimonial:
"We look forward to continuing our partnership and achieving even greater success in the future." - [Ajay, Founder]